第 05 章

湖人队如何变成私募基金的一笔押注 雅思精读

精读《卫报》专栏对湖人队 125 亿美元出售案的分析,学习体育财经评论的表达、估值类数字读法与论证结构。

首发于 2026.08.21
观点ielts-readingsports-businessprivate-equity
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    英文原文

    来源:From Showtime to Insurance Time: how the LA Lakers became a $12.5bn hedge fund play;The Guardian,Aaron Timms,2026 年 8 月 21 日。

    [1] For years, the NBA was built on the alliance of patient money and marketing pizzazz, and no team captured that curious mixture better than the Los Angeles Lakers. Through Showtime in the 1980s and the dominance of the Shaq-Kobe years, the Lakers became the benchmark for a league and a sport intent on global conquest: charismatic, ambitious, and flashy, a sporting-cultural amalgam in which athleticism and celebrity held equal rank. Through careful front office recruitment, savvy coaching, and the harnessing of Hollywood's star power, the Lakers evolved from a team into a "brand," establishing a template that virtually every other outfit in the NBA has felt compelled to mimic in the years since. But the razzle-dazzle on the court – the Laker Girls, Magic flinging no-look passes, Shaq smashing the glass, Jack Nicholson smiling his Joker smile in the front row, all eyebrows and mischief – depended on a far more staid and stable arrangement off it. Real estate investor Jerry Buss bought the Lakers for $16m in 1979, and remained the majority owner until his death in 2013, when his children assumed control of the franchise.

    [2] When Jerry Buss died, the Lakers were valued at 1bn.Now,[theteamlookssettobesold](https://www.theguardian.com/sport/2026/aug/12/josh−kushner−and−bob−iger−reportedly−buying−los−angeles−lakers−for−12bn)toformerDisneyCEOBobIgerandventurecapitalistJoshKushner,thebrotherofDonaldTrump′sson−in−lawJared,for1bn. Now, [the team looks set to be sold](https://www.theguardian.com/sport/2026/aug/12/josh-kushner-and-bob-iger-reportedly-buying-los-angeles-lakers-for-12bn) to former Disney CEO Bob Iger and venture capitalist Josh Kushner, the brother of Donald Trump's son-in-law Jared, for 12.5bn. The sale is still under negotiation and will need to be approved by the NBA's board of governors; the Buss siblings are also now bickering over whether to join the stampede and sell their minority 17.8% stake in the franchise to Iger and Kushner, which has added a subplot of Shakespearean family intrigue to proceedings. But in the likely event it goes through, the sale would make the Lakers the most valuable franchise in basketball. It would also signal an acceleration in private equity's scramble to get its claws into the world of sport.

    [3] The disappearance of the patient old world of sporting capital that Jerry Buss once embodied can have no better advertisement than the fact that Iger and Kushner's bid for the Lakers comes a little over a year after the franchise was sold to an entirely different set of private equity investors. Mark Walter and Todd Boehly announced their purchase of a majority stake in the Lakers at a valuation of 10bninJune2025,withtheBussesretainingaminorityshareintheirfamilyinheritance.Walter′smooteddisposalofthissportingcrownjewel–foratidy10bn in June 2025, with the Busses retaining a minority share in their family inheritance. Walter's mooted disposal of this sporting crown jewel – for a tidy 2.5bn bump in the franchise valuation, of course – just 14 months after he took control of it symbolizes the arrival of a brash new era in US sporting investment. Today teams are flipped with the calculated emotionlessness that a real estate speculator might get rid of a block of cheaply renovated apartments, and the old ideas of heritage, tradition, family, and community that once bound the pro leagues' owner dynasties to their teams are now mostly useful as a rhetorical device, rather than a set of values to respect in practice.

    [4] There are still teams in the NBA holding out against the tide of private money: the Indiana Pacers have been in the same (majority) hands since 1983, the Chicago Bulls since 1985. But many long-time owners are now spying the exit, which is understandable given the boom in franchise valuations: Mark Cuban, for example, sold his majority stake in the Dallas Mavericks in late 2023 after 24 years running the franchise. He now says he regrets the sale, but only, it seems, because the team has fared so poorly since his exit and he's no longer as influential in basketball decisions; patient money may be draining away from the NBA, but the egos attached to it remain as large and self-adoring as ever.

    [5] The NBA opened up to institutional money – investment from private equity firms, hedge funds, venture capital funds, and the like – in 2022, the first big pro league in US sports to embrace the worldwide emergence of sport as an investible asset class like technology or construction. It makes a rough kind of sense, given the NBA's status as first mover, that basketball is now at the forefront of a fresh intensification in the sports investment cycle. Iger and Kushner are wealthy, but they don't exactly inhabit the Muskosphere. Iger, the veteran in the couple, was last estimated by Forbes as having a net worth of $690 million in 2019 – not bad, but that won't even buy you a stadium half-court in the modern NBA. Iger and Kushner's deal to buy the team will have to be structured in various tricky and byzantine ways – most likely as a consortium involving a number of individuals and firms, with finance coming via a mix of debt and cash – to get around their own comparative poverty and the restrictions the NBA places on institutional investment (in particular, the rule stating that no individual fund can hold more than 20% of a single team). But it's clear that this type of deal, for this type of money, involving this type of investor, is precisely what the league wants. There's more where this came from. The families are out; the sharks are in.

    [6] What exactly does private equity want from sport? "Good returns" may seem like the simplest answer, and when appraising the surplus a figure like Walter has been able to extract in a single year from the Lakers, it's hard not to feel that's also the best answer: this was also a year, let's not forget, in which LeBron James left LA and the team went backwards as a basketballing proposition, while not faring much better in the commercial realm. If all that's required these days to book a fat profit is to sit back, do nothing to arrest a team's slide into mediocrity, then exit the scene, perhaps owning a professional sports team, especially a storied and prestigious one like the Lakers, really is the perfect modern investment.

    [7] Others have speculated that the rich guys' (and it is almost always a guy stumping up the cash) newfound interest in sport is a bid for cultural relevance, a cry for attention and perhaps even love amid the vexed politics of extreme wealth in an age of populist rage. No doubt there's some truth to that, too. But the typical sports investor of the future probably looks more like Josh Kushner than Elon Musk or Jeff Bezos, now perfecting his impersonation of a Scouse accent as he prepares to take a minority stake in Liverpool; the moneymen piling into the sector over the years to come will probably be dominated by mid-career financial guns rather than post-divorce billionaires looking to escape the boredom of their own personalities.

    [8] Kushner, according to most reports, is the driving force behind the Lakers deal – which represents a remarkable rebound just a few weeks after FIFA Forward Enterprise, the scheme he concocted with Gianni Infantino to create an outside investment-friendly subsidiary tasked with managing FIFA's commercial operations, went up in flames. Kushner is the founder and managing partner of Thrive Capital, a VC firm that "builds and invests in internet, software, and technology-enabled companies," according to its own website; the firm's portfolio includes positions in OpenAI, Stripe, and Anduril – all Silicon Valley darlings. The investment in the Lakers will go through Thrive Eternal, a subsidiary of the main investment firm, which Kushner and his partners formed earlier this year in a ploy to diversify their portfolio beyond traditional tech. Thrive Eternal's goal is to invest in "assets with qualities that cannot be replicated by technology," the fund's mission statement reads, including "iconic franchises and cultural institutions rooted in tradition, identity, and shared experience." Buying up sports teams (the Lakers, for example) and even whole sporting institutions, as with the failed attempt to devour the World Cup, represents an important hedge against the vagaries of the US tech sector, which is now dangerously exposed to AI. America's lunatic pursuit of a vandalizing technology no one wants is now responsible for the desecration of your beloved local basketball franchise. The team of Kareem and Kobe might be a lucrative investment in strict financial terms. But to the Kushners of the world, what the Lakers are, above all, is a hedge.

    [9] The old NBA of Jerry Buss was about making money, building dynasties, giving the fans a good time, and injecting sport with a slick of Hollywood glamor. The new NBA of Josh Kushner is about saving investor-owners' bank balances from the consequences of their own poor decisions. Everything else in sport now is secondary to the basic imperative of investor enrichment and protection. Once the Lakers were Showtime; now they are Insurance Time.

    文章脉络

    一篇带鲜明立场的体育财经专栏:作者拿湖人队从「表演时刻」到「保险时刻」的转变,论证职业体育的所有权正从家族经营转向私募资本的短期套利。

    段号范围作用一句话要点事实 / 评论
    [1]引入湖人靠「耐心资本 + 好莱坞包装」成为联盟模板,1980 年代起由巴斯家族持有事实
    [2]展开2013 年估值 10 亿,如今拟以 125 亿美元出售;家族成员为是否卖股争吵事实
    [3]展开一年多内两度易手,估值抬升 25 亿美元,球队像公寓一样被「翻卖」事实 + 评论(作者定性)
    [4]展开仍有老东家坚守,但多数在寻机退出,例如库班卖队后又后悔事实 + 评论
    [5]展开NBA 2022 年起向机构资本开放;伊格与库什纳需组团、举债绕过 20% 上限事实
    [6]转折或反证私募想要的只是回报——不动球队也能赚,这才是问题所在评论
    [7]展开投资体育也出于对文化相关性的渴求,但未来的买家更像职业金融人评论
    [8]–[9]收束库什纳的资金通过 Thrive Eternal 进场,本质是对科技与 AI 风险的「对冲」事实 + 评论

    原文数字集中在估值与持股,口径容易混:

    数字所指对象与时间口径与易错点段号
    1600 万美元巴斯 1979 年买下湖人的价格历史成交价,不是估值[1]
    10 亿美元2013 年巴斯去世时的球队估值估值,不是出售价[2]
    125 亿美元伊格与库什纳拟定的收购价报价仍在谈判,需联盟批准[2]
    17.8%巴斯家族仍持有的少数股权持股比例,不是投票权[2]
    100 亿 / 25 亿2025 年 Walter 入股估值 / 一年多后的增值前者是入股估值,后者是增值额,不可相加当售价[3]
    20%单一基金可持有一支球队的上限监管上限,不是持股现状[5]
    6.9 亿美元伊格 2019 年净资产估值个人财富,远低于球队估值[5]

    阅读提醒:这是专栏而非新闻报道。估值、涨价、家族纠纷是事实,但「球队被像公寓一样翻卖」「鲨鱼进场」都是作者的判断,转述时要标明立场。

    地道表达

    共 12 条,均可在英文原文中字面检索到;例句为原创,附中文释义。

    表达原文语境含义与搭配限制语域原创例句
    pizzazz[1] "the alliance of patient money and marketing pizzazz"炫目的吸引力、派头;口语色彩仅新闻评论写作改用 flair:The campaign was launched with considerable flair. 这场活动以相当的派头推出。
    feel compelled to[1] "has felt compelled to mimic"感到非做不可;后接动词原形写作Many firms felt compelled to follow the trend. 许多公司觉得不得不跟进这股潮流。
    bicker over[2] "now bickering over whether to join"为小事争吵;多用于人际与家庭写作The partners bickered over the budget for weeks. 合伙人们为预算争吵了数周。
    get its claws into[2] "private equity's scramble to get its claws into the world of sport"把爪子伸进某领域,含强烈贬义仅新闻评论写作改用 gain a foothold in:Investors gained a foothold in the market. 投资者在这一市场取得了立足点。
    hold out against[4] "holding out against the tide of private money"顶住、抵抗(压力或潮流)写作Some regions held out against the reform for years. 一些地区多年来抵制这项改革。
    spy the exit[4] "many long-time owners are now spying the exit"看到退出的时机;spy 在此为「发现」仅新闻评论写作改用 look for a way out:Several founders are looking for a way out. 几位创始人正在寻找退出途径。
    drain away[4] "patient money may be draining away"逐渐流失;主语多为资金、支持、信心写作Public trust drained away after the scandal. 丑闻之后,公众信任逐渐流失。
    get around[5] "to get around their own comparative poverty"绕过(规定、困难);后接限制写作Firms found ways to get around the cap. 各公司找到了绕过上限的办法。
    sit back[6] "sit back, do nothing to arrest a team's slide"袖手旁观;常与 and do nothing 连用口语You can't sit back and wait for customers. 你不能坐等顾客上门。
    go up in flames[8] "went up in flames"(计划、希望)彻底失败;原指被烧毁写作The merger went up in flames within weeks. 合并几周内就彻底告吹。
    hedge against[8] "an important hedge against the vagaries of the US tech sector"对冲、防范(风险);金融常用写作Farmers store grain as a hedge against drought. 农民储存粮食以防范旱情。
    be secondary to[9] "Everything else in sport now is secondary to the basic imperative"次要于;后接名词或动名词写作In this scheme, safety is secondary to speed. 在这套方案里,安全让位于速度。

    长难句拆解

    否定比较级

    原句:[1] For years, the NBA was built on the alliance of patient money and marketing pizzazz, and no team captured that curious mixture better than the Los Angeles Lakers.

    主干:两个并列分句 the NBA was built on ... 与 no team captured ... better than the Lakers。

    层次与易错点:patient money 与 marketing pizzazz 是并列的两种要素,that curious mixture 指的就是这个组合;no team ... better than 是「没有球队比……更能体现」的否定比较,实际意思是「湖人最能体现」。易错点:把 no ... better than 直译成「没有球队更好」会造成语义空转;captured 在此是「体现、抓住(特质)」,不是「捕获」。

    逻辑关系:并列 + 否定比较的强调。

    参考译文:多年来,NBA 建立在耐心资本与营销派头的结合之上,而没有哪支球队比湖人更能体现这种奇特的混合。

    写作迁移:No sector illustrates the shift better than retail, where stores have become data businesses. 没有哪个行业比零售业更能说明这种转变——门店已经变成数据生意。

    无法更贴切的例证(比较级 + 同位语)

    原句:[3] The disappearance of the patient old world of sporting capital that Jerry Buss once embodied can have no better advertisement than the fact that Iger and Kushner's bid for the Lakers comes a little over a year after the franchise was sold to an entirely different set of private equity investors.

    主干:主语 The disappearance ... can have no better advertisement than the fact that ...;that 从句作 the fact 的同位语。

    层次与易错点:主语里套了一个 that 从句修饰 sporting capital;no better advertisement than the fact that 表示「最好的例证就是……这一事实」,是否定形式的最高级表达;从句内部 a little over a year after 给出时间差。易错点:can have no better X than Y 不能直译为「不能有更好的广告」,这里的 advertisement 是「例证」;主语极长,容易在读 that 从句时迷失主语。

    逻辑关系:论证——用「一年内两度易手」这一事实证明「耐心资本消失」。

    参考译文:杰里·巴斯身上那种耐心而坐等回报的体育资本已经消失,最好的例证就是:伊格与库什纳对湖人的收购,距离球队被卖给另一批完全不同的私募投资者仅过了一年多。

    写作迁移:The decline of local shops can have no better illustration than the fact that the last family bakery closed this spring. 本地商铺的衰落没有比「最后一家家庭面包房今年春天关门」更好的例证。

    分号连接的双重信息

    原句:[2] The sale is still under negotiation and will need to be approved by the NBA's board of governors; the Buss siblings are also now bickering over whether to join the stampede and sell their minority 17.8% stake in the franchise to Iger and Kushner, which has added a subplot of Shakespearean family intrigue to proceedings.

    主干:分号前后是两个独立分句。前半句讲交易状态与审批;后半句讲家族内部分歧。

    层次与易错点:under negotiation 表示仍在谈,尚未成交;whether to join the stampede 中 stampede 是「蜂拥而上」,带讽刺;which has added ... 的先行词是前面整件事,不是 stake。易错点:把 which 理解为修饰 stake 会读成「股权增添了情节」;把 under negotiation 当成「谈判中已定」会误判交易状态。

    逻辑关系:并列 + 因果补充(家族争吵使交易更复杂)。

    参考译文:这笔交易仍在谈判中,且需经 NBA 董事会批准;巴斯家的兄弟姐妹如今还在为要不要也赶这趟车、把他们手上 17.8% 的少数股权卖给伊格和库什纳而争吵——这给整件事添了一条莎士比亚式的家族暗线。

    写作迁移:The plan is still under review and needs council approval; residents are also divided over whether to accept the new housing, which has turned a technical decision into a local drama. 该方案仍在审议中,且需议会批准;居民对是否接受新住房也存在分歧,这使一项技术性决定变成了地方闹剧。

    插入语与先行词辨识

    原句:[8] The investment in the Lakers will go through Thrive Eternal, a subsidiary of the main investment firm, which Kushner and his partners formed earlier this year in a ploy to diversify their portfolio beyond traditional tech.

    主干:主句 The investment ... will go through Thrive Eternal;后接同位语与关系从句说明这家子公司。

    层次与易错点:a subsidiary of the main investment firm 是 Thrive Eternal 的同位语;which ... formed 的先行词是 Thrive Eternal,不是 main investment firm——从语义看,formed 的动作主体是库什纳与合伙人,宾语是这家子公司。易错点:which 紧邻 firm,很容易误指母公司;in a ploy to 含「算计」意味,比 in order to 更带评价。

    逻辑关系:补充说明(这家子公司是什么、为何设立)。

    参考译文:对湖人的投资将通过 Thrive Eternal 完成——这是主基金旗下的一家子公司,由库什纳及其合伙人今年早些时候设立,意在把投资组合从传统科技领域分散出去。

    写作迁移:The grant will be channelled through a local trust, a body the council set up last year to move funds away from central budgets. 这笔拨款将通过一家地方信托发放,该机构由议会去年设立,用以把资金从中央预算中分流出来。

    术语与行业黑话

    • private equity|本文含义:私募股权资本,收购企业后通过改造或转手获利|使用背景:近二十年大举进入体育、医疗等行业,常被批评为短期套利|近词辨析:与 venture capital 不同,PE 多投向成熟资产并用杠杆,VC 投早期公司|可否迁移到雅思:可(经济类话题)。
    • hedge fund|本文含义:对冲基金,通过多空策略管理风险的基金|使用背景:与 PE 常并称,但策略与收费结构不同|近词辨析:标题里的 hedge fund play 是比喻「像对冲基金一样运作」,不等于湖人被对冲基金持有|可否迁移到雅思:可(需解释)。
    • hedge|本文含义:对冲,用以抵消另一项风险的资产|使用背景:本文的核心概念——买入体育资产以抵消科技股风险|近词辨析:hedge 是对冲动作,insurance 是保险合约,二者常混用但机制不同|可否迁移到雅思:可(投资类话题)。
    • franchise|本文含义:职业体育特许经营权/球队|使用背景:北美四大联盟的球队即特许经营权,可整体买卖|近词辨析:franchise 在商业语境也指加盟连锁,此处不是加盟店|可否迁移到雅思:不可,需说明语境。
    • institutional money|本文含义:机构资金,来自基金、养老金等的资本|使用背景:2022 年 NBA 首次允许此类资本入股球队|近词辨析:与 retail money(散户资金)相对|可否迁移到雅思:可。
    • consortium|本文含义:由多方组成的财团|使用背景:为避免单一基金持股超限,大额收购常组团进行|近词辨析:consortium 是临时联合体,不等于 merger(合并)|可否迁移到雅思:可(商业类话题)。

    背景补充

    • 事实:巴斯 1979 年以 1600 万美元买下湖人,2013 年去世时球队估值约 10 亿美元;如今报价 125 亿美元([1][2])。这组数字是专栏论证「估值暴涨」的基础。
    • 事实:2025 年 6 月 Walter 与 Boehly 以 100 亿美元估值买入多数股权,一年多后即传出转手,估值增加约 25 亿美元([3])。这是作者所说「翻卖」的直接依据。
    • 事实:NBA 2022 年向机构资本开放,并规定单一基金不得持有一支球队超过 20%([5])。这解释了为什么买家必须以财团与债务结构入场。
    • 观点(作者):作者认为多数体育投资已从「经营球队」转为「保护投资人的资产负债表」,体育本身退居其次([9])。这是专栏立场,不是行业共识。

    雅思迁移

    写作

    题目:Some people think professional sports clubs should be owned by their communities rather than by private investors. To what extent do you agree or disagree?

    提纲:

    • 立场:部分同意——社区所有制能保住球队与地方的联系,但资金能力有限。
    • 主体一:私募资本能带来场馆、转播与全球市场,短期提升竞争力。
    • 主体二:当所有者把球队当作资产买卖,球迷的长期利益容易被牺牲。
    • 结论:关键不在所有权形式,而在治理规则:透明的定价、球迷代表与转售约束。

    示范段(80 词):

    Community ownership protects the relationship between a club and the place it represents, and that relationship is hard to rebuild once it is lost. Private investors, however, bring capital that most communities cannot raise, and that money often improves facilities and stability. The real question is therefore not who owns the club but how ownership is governed. Transparent valuations, fan representation on boards and limits on rapid resale would allow outside investment without turning a local institution into a short-term trade.

    阅读

    1. 作者用什么对比说明湖人的转变? 定位:[1]、[9] 依据:"Once the Lakers were Showtime; now they are Insurance Time" 答案:过去是「表演时刻」——运动与娱乐结合、家族长期持有;现在是「保险时刻」——被当作对冲风险的资产反复买卖。

    2. 为什么说这笔交易显示「耐心资本」正在消失? 定位:[3] 依据:"comes a little over a year after the franchise was sold to an entirely different set" 答案:一年多内球队两度易手,估值抬升约 25 亿美元,说明持有者追求的是转手获利而非长期经营。

    3. 伊格与库什纳为什么要组财团、安排复杂结构? 定位:[5] 依据:"to get around their own comparative poverty and the restrictions the NBA places" 答案:两人个人财富远低于球队估值,且联盟规定单一基金持股不得超过 20%,因此需要多方出资并混合债务与现金。

    4. 作者认为私募从体育中想要什么? 定位:[6] 依据:"If all that's required ... is to sit back ... then exit the scene" 答案:回报。作者指出即便球队成绩与商业表现下滑,只要坐等估值上升再卖出就能获利,这本身就是问题。

    5. 库什纳的投资为什么被称为「对冲」? 定位:[8] 依据:"an important hedge against the vagaries of the US tech sector" 答案:他的主业集中在科技与 AI 相关公司,买入球队这类「无法被技术复制」的资产,可以对冲科技行业的波动风险。

    口语延伸

    Part 2

    Describe a sports team or club that you know well. You should say:

    • which team it is
    • how you became interested in it
    • what it means to its fans and explain whether you think it should stay with its local community.

    2 分钟提纲(56 词):I would talk about a basketball team I followed as a student. I got into it through friends who watched games together every weekend. For fans it is a shared ritual, not just a business. I think it should stay close to its city, because once it becomes an asset to be traded, that ritual loses its meaning.

    Part 3

    1. Why do investors buy sports clubs?(出处:[6]) 思路:讲回报、品牌曝光与资产分散。 Mainly for stable returns, since media rights keep rising. Some also want the visibility a club brings, and others treat it as a way to spread risk away from their main business.

    2. What are the risks when clubs change owners frequently?(出处:[3]) 思路:讲规划中断、票价上涨、球迷疏离。 Short ownership cycles make long-term planning difficult, because each owner wants a quick result. Fans often end up paying more while feeling less connected to the club's decisions.

    3. Should governments regulate who can own a sports club?(出处:[5]) 思路:区分准入审查与日常经营。 Some regulation is reasonable, especially fit-and-proper checks on new owners. Beyond that, governments should be careful not to blur the line between oversight and running the club themselves.

    [1] 多年来,NBA 建立在耐心资本与营销派头的结合之上,而没有哪支球队比洛杉矶湖人更能体现这种奇特的混合。从 1980 年代的「表演时刻」,到奥尼尔与科比时期的统治力,湖人成为一个力图征服全球的联盟乃至一项运动的标杆:有魅力、有野心、张扬炫目,是竞技与名人文化平起平坐的混合体。通过精心招募管理层、精明的执教,以及对好莱坞明星效应的运用,湖人从一支球队演变成一个「品牌」,树立起一套此后联盟里几乎每支球队都感到不得不模仿的模板。但球场上的炫目——湖人女郎、魔术师约翰逊的不看人传球、奥尼尔砸碎篮板、杰克·尼科尔森坐在前排露出小丑式的笑容、满脸狡黠——靠的是场外一套要沉闷、稳定得多的安排。房地产投资人杰里·巴斯 1979 年以 1600 万美元买下湖人,一直担任多数股东,直到 2013 年去世,其子女接手球队。

    [2] 杰里·巴斯去世时,湖人估值 10 亿美元。如今,这支球队看来将以 125 亿美元卖给前迪士尼首席执行官鲍勃·伊格和风险投资人乔什·库什纳——后者是唐纳德·特朗普女婿贾里德的兄弟。这笔交易仍在谈判中,且需经 NBA 董事会批准;巴斯家的兄弟姐妹如今还在为要不要也赶这趟车、把他们手上 17.8% 的少数股权卖给伊格和库什纳而争吵——这给整件事添了一条莎士比亚式的家族暗线。但若交易如愿完成,湖人将成为篮球界最有价值的球队。它也将标志着私募资本争夺体育领域的步伐正在加快。

    [3] 杰里·巴斯身上那种耐心而坐等回报的体育资本已经消失,最好的例证就是:伊格与库什纳对湖人的收购,距离球队被卖给另一批完全不同的私募投资者仅过了一年多。马克·沃尔特和托德·伯利在 2025 年 6 月宣布以 100 亿美元估值买下湖人多数股权,巴斯家族保留了家族遗产中的少数股份。沃尔特在接手仅 14 个月后便传出要处置这颗体育皇冠上的明珠——当然,是为了让球队估值净增 25 亿美元——这象征着美国体育投资一个嚣张新时代的到来。如今球队被转手时的冷静算计,就像房地产投机者处理一栋廉价翻新的公寓楼;而传承、传统、家族与社群这些曾经把职业联盟老板家族与球队绑在一起的旧观念,如今多半只是一种修辞,而不是实践中值得尊重的价值。

    [4] NBA 仍有球队在顶住私人资本的浪潮:印第安纳步行者自 1983 年以来一直在同一批(多数)股东手中,芝加哥公牛自 1985 年也是如此。但许多长期持有者如今都在寻找退出时机,考虑到球队估值的暴涨,这可以理解:例如马克·库班在执掌达拉斯独行侠 24 年后,于 2023 年底卖出了多数股权。他现在表示后悔出售,但看起来只是因为球队在他离开后表现糟糕、他在篮球决策上也不再那么有影响力;耐心资本也许正在从 NBA 流失,但附着其上的自我仍和从前一样膨胀自恋。

    [5] NBA 于 2022 年向机构资金敞开大门——来自私募股权公司、对冲基金、风险投资基金等的投资——成为美国体育界第一个拥抱「体育作为可投资资产类别」这一全球趋势的大型职业联盟,就像科技或建筑行业一样。鉴于 NBA 是先驱者,篮球如今处在体育投资周期新一轮加剧的最前沿,这种说法大致说得通。伊格和库什纳很富有,但他们并不真正属于马斯克那个量级。更年长的伊格,2019 年被《福布斯》估算净资产为 6.9 亿美元——还不错,但在现代 NBA,这笔钱甚至买不下一个球馆的半场。伊格与库什纳收购球队的交易,必须以各种棘手而错综复杂的方式搭建——很可能是组成一个由若干个人与公司参与的财团,资金来自债务与现金的混合——以绕过两人相对而言的「贫穷」以及 NBA 对机构投资的限制(尤其是单一基金持有一支球队不得超过 20% 的规定)。但很明显,这类交易、这样的金额、这样的投资者,恰恰是联盟想要的。后面还有更多。家族出局,鲨鱼进场。

    [6] 私募究竟想从体育中得到什么?「好的回报」似乎是最简单的答案,而当你评估沃尔特这样的人物一年之内从湖人身上榨取的超额收益时,很难不觉得这也是最好的答案:别忘了,这一年勒布朗·詹姆斯离开了洛杉矶,球队在篮球竞争力上出现倒退,商业上也好不到哪里去。如果如今只要坐等、不必出手阻止球队滑向平庸,然后抽身离场,就能记上一笔丰厚利润,那么拥有一支职业球队——尤其是像湖人这样有历史、有威望的球队——或许真是完美的现代投资。

    [7] 也有人推测,富人们(出钱的几乎总是男性)对体育的新兴趣,是在民粹愤怒的时代里、在极端财富的争议政治中,寻求文化相关性、渴求关注,甚至渴求爱。这当中无疑有几分道理。但未来的典型体育投资者可能更像乔什·库什纳,而不是埃隆·马斯克或杰夫·贝索斯——后者如今正在打磨自己的利物浦口音,准备入股利物浦;未来几年涌入这个行业的金融人士,多半会是正当壮年的金融能手,而不是离了婚、想逃离自身无聊个性的亿万富翁。

    [8] 据多数报道,库什纳是湖人交易背后的推动力量——这堪称一次引人注目的反弹,因为就在几周前,他与詹尼·因凡蒂诺合谋推出的「国际足联前进企业」——一个旨在管理国际足联商业运营、对投资友好的子公司方案——彻底泡汤了。库什纳是 Thrive Capital 的创始人兼管理合伙人,据其官网介绍,这是一家「构建并投资互联网、软件与技术驱动型公司」的风投机构;其投资组合包括 OpenAI、Stripe 和 Anduril——都是硅谷的宠儿。对湖人的投资将通过 Thrive Eternal 完成——这是主基金旗下的一家子公司,由库什纳及其合伙人今年早些时候设立,意在把投资组合从传统科技领域分散出去。据该基金的使命声明,Thrive Eternal 的目标是投资「具有技术无法复制之特质的资产」,包括「植根于传统、身份认同与共同体验的标志性球队与文化机构」。买下球队(比如湖人),乃至整个体育机构(如那次试图吞下世界杯的失败尝试),是对美国科技行业变幻莫测的一项重要对冲,而该行业如今正危险地暴露于 AI 之下。美国对一项没人想要的破坏性技术的疯狂追逐,如今要为你们心爱的本地球队遭到亵渎负责。从严格的财务意义看,贾巴尔与科比的那支球队或许是一笔利润丰厚的投资。但对库什纳之流来说,湖人最重要的身份,是一项对冲。

    [9] 杰里·巴斯时代的旧 NBA,关乎赚钱、建立王朝、让球迷开心,并给体育抹上好莱坞的光泽。乔什·库什纳的新 NBA,关乎让投资人的银行账户免受自身糟糕决策的后果。如今体育中的其他一切,都让位于投资者致富与自保这一基本要求。湖人曾经是「表演时刻」;现在,他们是「保险时刻」。

    来源